Smiths Group is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Smiths Group is the stength of its color range, that breaks the space turning it into main protagonist.
Smiths Group represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Excellent equilibrated logo blunt with thin line.
Smiths Group is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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