Excellent equilibrated logo blunt with thin line.
Standard Life is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
It can be recognized by its great balance, exclusiveness and formal excellence.
Standard Life is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Standard Life is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Standard Life Is executed in such a precise way that including it in any place will never result a problem.
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