Thermo King is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Thermo King is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The logo Thermo King Is executed in such a precise way that including it in any place will never result a problem.
Thermo King is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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