Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
John Smith ( Foot and sports wear) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of John Smith ( Foot and sports wear) is the stength of its color range, that breaks the space turning it into main protagonist.
John Smith ( Foot and sports wear) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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