This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Arup represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo Arup Is executed in such a precise way that including it in any place will never result a problem.
Arup is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of Arup is the stength of its color range, that breaks the space turning it into main protagonist.
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