This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
The logo Ben & Jerry's Is executed in such a precise way that including it in any place will never result a problem.
The key to success of Ben & Jerry's is the stength of its color range, that breaks the space turning it into main protagonist.
Ben & Jerry's represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Ben & Jerry's is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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