Benson & Hedges is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Excellent equilibrated logo blunt with thin line.
The key to success of Benson & Hedges is the stength of its color range, that breaks the space turning it into main protagonist.
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