But is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
But represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of But is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo But Is executed in such a precise way that including it in any place will never result a problem.