It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
Filene's Basement is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Filene's Basement is the stength of its color range, that breaks the space turning it into main protagonist.
Filene's Basement represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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