Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Gottschalks is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The logo Gottschalks Is executed in such a precise way that including it in any place will never result a problem.
The key to success of Gottschalks is the stength of its color range, that breaks the space turning it into main protagonist.
Gottschalks is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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