Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
JAL Story is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of JAL Story is the stength of its color range, that breaks the space turning it into main protagonist.
JAL Story is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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