This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Jonssons Gummi represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Jonssons Gummi is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Jonssons Gummi is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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